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Early modernist design into the past tense, as the external outlook is also a change in the trend of becoming “not unwelcome”, has become even a little rag avant-garde design conscious abandon the “ism” issue. Product design in today’s world it seems that if the democratic concept of implicit, if not, mixed co-exist in a variety of design worth pondering.

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Elitism and the new elitism

Back in the last century Art Deco and modern movement convergence transition period, the French design world to show its different picture in other countries: France, the design brings a non-democratic, rich and powerful and elitist attachments. It is the democratization of the political and artistic tendencies, and in the design is elitist. Two

They formed a strange contrast. Can be said that France is a modern design of heterogeneous design that elite design. This democratic concept reflected in its products, the French focus on excellent design, such as perfume bottles, clothing, decorative items and other products with the rich and powerful representative, and with popular products such as household appliances is not good. Development so far, this plot has a new trend in the elite and gradually affect other countries in the world of product design. The famous French designer Philippe Starck Contemporary (Phillipe
Starck) works, for example, from food, cutlery, kitchen appliances, sofa seats and so they represent the most populace of product design, and shows details of the delicate persistence. Design after the product have put the price of expensive clothes, and has been recognized and sought after elite. Popular product in the new elitism was the best expression: A, although not for the elite services, but stressed that the elite’s thinking. Including symbolic consumer culture, design and management of the rationale behind the shadow of all the new elitism. It should be said that the new design concept of elitism is a democratic development initiative. We say that constitutional democracy requires the design remains. The fundamental motivation of the new elitism is democracy, but need to pay attention to render the transition of material, it is likely to once again distort the motivations of good design elements.

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Internationalism and the new modernism

Resistance to post-modernism, modernism (Post-Modernism), in one hand, people’s spiritual needs attention, humanity, history, reference and so explore the same time, it largely ignored the basic problems of society towards the emphasis on alternative forms of entertainment means the decoration of roads, and most of its products designed brink in the pilot. The campaign incorporated in the populist sense of pure lack of real value, the inevitable decline of a rapid influx of a spray design history. Since then the lack of spiritual values in people relying on the occasion, there is a new classic modernism modernism Return and Beyond – The modernist conception of democracy reduction and beyond its real value. Described earlier modernist moment on the stage of history with a clear democratic label, value in this position and it looks similar to the characteristics of ideological dictatorship internationalist style (International
Look) are completely contrary to the difference. The new concept of modernism in the focus on promoting democracy and the protection of cultural diversity, respect for all cultural traditions. Postmodernism and the development of trigger to send out to unconventional fashion consumerism as represented by the negative value of overkill.

It is worth mentioning that, because View of Democracy in the product design mixed residual gesture, died in the current impulsive mentality is likely to become an elite plot as spectators looking information, and to give fancy artistic interpretation. For example, search on “poor design”, many applauded for the grass-roots wisdom, that these design techniques in the design of a number of his best “nice view.”

It should be noted that these humble “poor design” almost invariably have only a single most essential tool for product attributes, almost in the design of the original motivation of survival. In these simple design of the marketplace is full of flavor, and some even crude indecent, but completed the most direct function of user demand. Nevertheless, removed all of the materials, decoration, style and some outside of the aesthetic sense, in fact, it is usually unable to reach the best objective function. Simple language white is no money or no money with less in the market to buy products with the basic functions. So last resort, only played a “grassroots intelligence”, produces the “poor design.” Buzz in the viewer, but a large number to the currently most popular words labeled “original” “primitive beauty.” Quietly between them are appreciated, “design” has become something he who, the viewer who for me, and I would then usually give an artist’s vision of discovery and interpretation. Return to our common-sense, can know the streets made the original eco-design products often contain bitter and helpless, those “art” like touching almost utopian described seem so cruel and deceptive. These so-called art of how out of context and even rape their microcosm of life, making the art of vision, or get a strong sense of superiority.

Some critics also concerned about the “poor design” to “humane care.” As mentioned earlier in this article, and a designer group data, to figure out is the poor design or poor design. In this issue, the artists and designers a clear distinction should be, only to discover the artist, but also with a good eye to examine; and designers to go to settlement. I think a poor man should not refuse designed specifically for the actual needs of the real and affordable products. Unfortunately, not around or want such products. Contemporary artists are often just elitism and internationalism of the voice. For the poor design, or that the design for the most people, this requires designers to have in my heart as the origin of the democratic concept of modernism. The design for the world community, the means designers of social responsibility and the return of human nature (such as “humanitarian design”). As early as the late 60s in the 20th century, the U.S. design theorist Victor • Babanake (Victor Papanek). At that time he published a highly controversial book “designed for the real world” (Design for the real world
). The book highlights the designer’s social and ethical values, there are three main ideas: First, services should be designed for the majority of the people, not the few rich countries, services, special emphasis should be designed to serve the people for the Third World; second design Not only should the health of people, the same must also be considered for a small number of disabled people; Third, the design should seriously consider the use of the earth’s limited resources. Domestic design community to explore and focus on Babanake more than the context of globalization highlight the ecological problems, related green design (Green
Design) theory, the often overlooked first point, which happens to hold the design of democratic ideological problem.

Chengdu International Furniture Fair in the eighth, in which a design is impressed exhibitors “deep” – a huge figure up to about 3 meters

“Royal Chair” sofa (see Figure 3). Feng Diao carved the entire design, integration of the Baroque style throne Throne of “East meets West”, a splendid sight. Gimmicks such a pinnacle-like design without people help laughing, but also reminiscent of London in 1851, “Crystal Palace” International Fair. 150 years later, actually appeared in today’s China, to take Italy so similar design. Health and pull hard time being pulled aside the vulgar aside, there’s reason for the product is worth our consideration. Designers play a full service only for power and wealth, and simply pandering to their role in abnormal aesthetic taste of cynicism. Products to the world is right to desire and pathological exaggerated aesthetic orientation. The eclectic patchwork style means the two main historical form, one in the Qing Dynasty furniture complicated language, and second, just all rich and powerful symbol of the Baroque style, which shows the designers deliberately premeditated purpose of pursuit and, while not ” flash in the pan. ” The other side, the show a constant stream of the crowd there are many viewers to go with the “Royal Chair” group photo. Some may be holding spoof of entertainment state of mind, while others are really to be its “dignified shocked” by the admiration and dumping. If it is the latter, the domestic design community as well as the obligation to guide how the aesthetic arts. And examine whether its profound meaning, the aesthetic quality of basic still missing, at least not be such a low level of shock the world and the extraordinary images that captured the hearts of the right.

Not only domestic, the current global product design almost can not get rid of the last century Arts and Crafts movement from elite class has been designed and independent sources. Any conscientious social responsibility can not be infinite zoom designer behind the design and utilitarian attitude which seeks profit goals. Design Ethics repeat the context of globalization and concerns, the need for the current complex social phenomena seriously thinking, is also the product of social and cultural attributes of the discovery and design of ethics, culture, responsibility, etc. investigation. Design concept of the real meaning of democracy lies not in what appeared doctrine and role-playing, but in the process of social development for its active role in the initiative. Included, such as Rational people, social equity, weighing and constraints, understand and respect the rights of minorities (including disadvantaged and minority strong minority), etc., in product design implementation. This development has a positive effect throughout the community and vice versa also promote the healthy development of the design industry. Democracy as an ideology, physical activity not only stay in the product form of the metaphor, but on the quiet existence in the real practical value. But, in a society impulsive noise, materialism strong stimulus in the world, often have long forgotten the values of this thing.

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